Developing your Marketing Strategy

At the conclusion of the course, you will have been able to identify all the essential elements of a marketing plan. You will have created a list of data requirements and designed a workable framework for you.

You will be able to relate to all the marketing concepts and know how to apply them in your industry/service or trade. This is a practical workshop that you have to participate in to leave with a plan that works for your company. The topics covered are;

The Marketing Concept – how to make it apply/work for your company

Marketing plan – why have one!

Market research – to do or not to do

Launching New Products

Advertising/ sales and Promotion within your marketing plan

How to exploit Public Relations

Diffusion and Integration within your market

The Matrix World and how it can help you understand your market better = Ansoff’s Matrix, Boston Group Matrix,

Marketing mix – individual exercise on how to identify the right mix for you/your service or product

It’s all in the name – Branding, does it really matter?

Product or service mix?

Market Position and Segmentation – who is your market, what is your market, what are the boundaries?

Internal and External marketing

Customer, prospects, penetration

Marketing consistency – applying your plan to all your communications building memorability and longevity of message.